Valentina Cameranesi Sgroi

Born in Rome, Valentina Cameranesi Sgroi studied product design at Isia and after her degree she had experiences in both the publishing industry and as illustrator in Italy and abroad. She worked in Diesel Industries in the product design departmen and then she had the opportunity to take on the role of art direction of product shootings and catalogs. Currently lives in Milan where she works as art director and set designer with Enrico Pompili. Moreover is a freelance consultant and a creative director for a wide range of brands and magazines. Her personal work explores the relationship between the artificial and the natural, through various media, especially photography, video and ceramics. She designed for SEM Simultanea a marble collection of vases and tray where centripetal, centrifugal and movement forces are channeled into stone forms and a rotation on the axis becomes a vase, while an inclined cut suggests a container.